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Canal du Midi
Appel à projet lancé par Voies navigables de France et les membres de l’Entente qui souhaitaient réaliser le lancement d’une gamme de produits dérivés inspirés du canal du Midi. L’objectif est de créer une illustration et un motif contemporains reflétant ses caractéristiques et ses valeurs.
La création de cet univers graphique implique plusieurs défis à relever, notamment : la retranscription de la marque et de son positionnement, la recherche d’un équilibre entre la nature, le patrimoine et le tourisme, l’élaboration d’une stratégie de développement de produits adaptée à divers publics cibles, et la prise en compte des tendances contemporaines.
Catégorie
Client
Affiche
Tourisme
Merchandising
Voies Navigables de France
Année
2024
![focus illustration canal du midi, travel, tourism](https://static.wixstatic.com/media/29fb4b_0f98579fe83e4619af16d33b46694061~mv2.jpg/v1/fill/w_293,h_293,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/29fb4b_0f98579fe83e4619af16d33b46694061~mv2.jpg)
![focus illustration canal du midi, travel, tourism](https://static.wixstatic.com/media/29fb4b_041d15a53b644af687bc62ad35bf4d35~mv2.jpg/v1/fill/w_304,h_152,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/29fb4b_041d15a53b644af687bc62ad35bf4d35~mv2.jpg)
![focus illustration canal du midi, travel, tourism](https://static.wixstatic.com/media/29fb4b_872711b0cf97485a9c133640b3e69f4c~mv2.jpg/v1/fill/w_293,h_293,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/29fb4b_872711b0cf97485a9c133640b3e69f4c~mv2.jpg)
![focus illustration canal du midi, travel, tourism](https://static.wixstatic.com/media/29fb4b_4b77b5bf0123484cb32cbb59a79c0165~mv2.jpg/v1/fill/w_472,h_369,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/29fb4b_4b77b5bf0123484cb32cbb59a79c0165~mv2.jpg)
![focus illustration canal du midi, travel, tourism](https://static.wixstatic.com/media/29fb4b_54d4cf8fb8c64604b8311f2cc0ada439~mv2.jpg/v1/fill/w_473,h_440,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/29fb4b_54d4cf8fb8c64604b8311f2cc0ada439~mv2.jpg)
Recherches
![sketches pattern canal du midi, travel, tourism](https://static.wixstatic.com/media/29fb4b_1b7303b0702947d1b3bba30de5c34d3a~mv2.jpg/v1/fill/w_924,h_534,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/croquis-recherches2.jpg)
![sketches pattern canal du midi, travel, tourism](https://static.wixstatic.com/media/29fb4b_672c9cbb96b74e148fad477e5f28853e~mv2.jpg/v1/fill/w_296,h_419,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/29fb4b_672c9cbb96b74e148fad477e5f28853e~mv2.jpg)
![sketches pattern canal du midi, travel, tourism](https://static.wixstatic.com/media/29fb4b_cb6929a30be247239f004089314c2d34~mv2.jpg/v1/fill/w_296,h_419,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/29fb4b_cb6929a30be247239f004089314c2d34~mv2.jpg)
![sketches pattern canal du midi, travel, tourism](https://static.wixstatic.com/media/29fb4b_702b7e87e2e8490892771f48edd5ddaa~mv2.jpg/v1/fill/w_296,h_419,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/29fb4b_702b7e87e2e8490892771f48edd5ddaa~mv2.jpg)
Motifs
![sketches pattern canal du midi, travel, tourism](https://static.wixstatic.com/media/29fb4b_d190c6926d824ed0b3bd5bf08595e9ab~mv2.png/v1/fill/w_978,h_643,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/carnet3.png)
L'Échappée Belle
![illustration canal du midi, travel, tourism](https://static.wixstatic.com/media/29fb4b_6b5fc088a15e40de89c600bf57e3af1b~mv2.jpg/v1/fill/w_950,h_549,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/croquis-recherches3.jpg)
![illustration pattern canal du midi, travel, tourism](https://static.wixstatic.com/media/29fb4b_431fe966160743c2b39322b4e00c8cc6~mv2.jpg/v1/fill/w_977,h_480,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/motif2.jpg)
![illustration merchandising bottle canal du midi, travel, tourism](https://static.wixstatic.com/media/29fb4b_c19077cf63484131a7a41a0c711f6b88~mv2.jpg/v1/fill/w_446,h_631,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/29fb4b_c19077cf63484131a7a41a0c711f6b88~mv2.jpg)
![illustration merchandising tote bag, tote bag, canal du midi, travel, tourism](https://static.wixstatic.com/media/29fb4b_34deba259332463db271eda0bc59434e~mv2.jpg/v1/fill/w_473,h_347,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/29fb4b_34deba259332463db271eda0bc59434e~mv2.jpg)
![illustration pattern canal du midi, travel, tourism](https://static.wixstatic.com/media/29fb4b_9971b65fb60b4cbeb74ff2eb0e1e098b~mv2.jpg/v1/fill/w_977,h_480,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/motif1.jpg)
![merchandising tote bag canal du midi, tote bag, travel, tourism](https://static.wixstatic.com/media/29fb4b_2d88971c37944d858fd0a4a51f44ab03~mv2.jpg/v1/fill/w_472,h_346,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/29fb4b_2d88971c37944d858fd0a4a51f44ab03~mv2.jpg)
![merchandising towels canal du midi, towels, travel, tourism](https://static.wixstatic.com/media/29fb4b_062dd440bc284982b7c83dbc0b06675b~mv2.jpg/v1/fill/w_473,h_315,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/29fb4b_062dd440bc284982b7c83dbc0b06675b~mv2.jpg)
Produits dérivés
![merchandising notebook canal du midi, notebook, stationery, travel, tourism](https://static.wixstatic.com/media/29fb4b_144ee1946b51416abebcb96956985b9e~mv2.jpg/v1/fill/w_915,h_610,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/carnet2.jpg)
![merchandising canal du midi, bob hat, travel, tourism](https://static.wixstatic.com/media/29fb4b_5393fb1348434462a348be6cd8671330~mv2.jpg/v1/fill/w_446,h_669,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/29fb4b_5393fb1348434462a348be6cd8671330~mv2.jpg)
![merchandising canal du midi, postal card, notebook, stationery, travel, tourism](https://static.wixstatic.com/media/29fb4b_17c2d9865a644e5fa5e80812444e2c9d~mv2.jpg/v1/fill/w_468,h_669,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/29fb4b_17c2d9865a644e5fa5e80812444e2c9d~mv2.jpg)
![merchandising canal du midi, socks pattern, travel, tourism](https://static.wixstatic.com/media/29fb4b_bab13043e75c4ef1bfa23b6aa882756f~mv2.jpg/v1/fill/w_472,h_590,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/29fb4b_bab13043e75c4ef1bfa23b6aa882756f~mv2.jpg)
![merchandising canal du midi, t-shirt design on girl, travel, tourism](https://static.wixstatic.com/media/29fb4b_977141547eb34725976deee4fb885cc2~mv2.jpg/v1/fill/w_468,h_669,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/29fb4b_977141547eb34725976deee4fb885cc2~mv2.jpg)
![merchandising canal du midi, soap packaging, travel, tourism](https://static.wixstatic.com/media/29fb4b_44cbfee97c3f476ea6c032ed337f7b8c~mv2.jpg/v1/fill/w_731,h_516,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/savon2.jpg)
![merchandising canal du midi, perfume diffuser, travel, tourism](https://static.wixstatic.com/media/29fb4b_c6e3eb1a0239407885484c9af242a86e~mv2.jpg/v1/fill/w_302,h_362,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/29fb4b_c6e3eb1a0239407885484c9af242a86e~mv2.jpg)
![merchandising canal du midi, soap label, travel, tourism](https://static.wixstatic.com/media/29fb4b_eefd385f875449acbf7aac5ecc5dc00b~mv2.jpg/v1/fill/w_304,h_264,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/29fb4b_eefd385f875449acbf7aac5ecc5dc00b~mv2.jpg)
![merchandising canal du midi, soap label, travel, tourism](https://static.wixstatic.com/media/29fb4b_3dd0d2fa82a04abf922f7e68eee3cb65~mv2.jpg/v1/fill/w_210,h_419,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/29fb4b_3dd0d2fa82a04abf922f7e68eee3cb65~mv2.jpg)
![merchandising canal du midi, coffee packaging design, travel, tourism](https://static.wixstatic.com/media/29fb4b_e8dce67302374276a5870998e1acd5b4~mv2.jpg/v1/fill/w_472,h_472,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/29fb4b_e8dce67302374276a5870998e1acd5b4~mv2.jpg)
![merchandising canal du midi, chocolate packaging design, travel tourism](https://static.wixstatic.com/media/29fb4b_a7d5b9dfafc241819e5b6eebb64904c0~mv2.jpg/v1/fill/w_322,h_480,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/29fb4b_a7d5b9dfafc241819e5b6eebb64904c0~mv2.jpg)
![merchandising canal du midi, jam label design, travel, tourism](https://static.wixstatic.com/media/29fb4b_f4a3aaa7effd40a29f61a9de7f7a8468~mv2.jpg/v1/fill/w_823,h_658,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/conf3.jpg)
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