Aperol Spritz

Fictional project of an advertising campaign for the Aperol brand.

When you think of Aperol, you instantly imagine moments of sharing with friends, laughter echoing, and unforgettable memories created under the warm rays of the sun by the beach. It is precisely this magic that my illustration seeks to capture.

This poster conveys the values ​​of the Aperol brand: it evokes the simple pleasure of meeting up with friends and savoring moments of conviviality. It is this authenticity that makes Aperol much more than just an aperitif: it is a summer companion, a symbol of escape and connection.